In the domestic market, with the steady recovery of the economy and the acceleration of consumption upgrading trends, the demand for ceramic tableware has shown diversified and personalized characteristics. Consumers are no longer satisfied with basic functional needs, but pay more attention to the cultural connotation, artistic value and quality experience of the products. According to the latest data, the market size of my country's daily-use ceramics industry has exceeded 94 billion yuan in 2022, a year-on-year increase of 6%, showing a strong growth momentum in the market. Behind this is the pursuit of a high-quality lifestyle by the middle class and young consumer groups. They are willing to pay for ceramic tableware with unique design and exquisite craftsmanship, which has promoted the continued prosperity of the market.
At the same time, the competition in the domestic ceramic tableware industry is becoming increasingly fierce. Many companies have increased their investment in research and development, introduced advanced technologies, and continuously improved the competitiveness of their products. From overglaze to underglaze, from traditional handicrafts to intelligent manufacturing, the production technology of ceramic tableware is constantly innovating, and the product variety is more diverse. In addition, some well-known brands have also used brand building, cultural marketing and other methods to enhance their brand image and market influence, and further expand their market share.
In the international market, Chinese ceramic tableware also shows strong competitiveness. As one of the world's largest ceramic tableware manufacturers and exporters, China's products are very popular among consumers around the world due to their price advantages, stable quality and rich design styles. In 2022, despite the impact of multiple factors such as the global economic downturn and the Spring Festival holiday, my country's ceramic tableware and kitchenware exports have declined to a certain extent. However, with the gradual recovery of domestic and foreign markets, the export situation has rapidly improved. Especially in March, China's ceramic tableware and kitchenware exports achieved significant growth year-on-year, with a month-on-month surge of 74%, showing strong recovery momentum.
Looking ahead, the ceramic tableware industry will have a broader development space in both the domestic and international markets. With the continued growth of the global economy and the further improvement of people's living standards, the demand for high-quality, personalized ceramic tableware will continue to increase. At the same time, technological innovation and industrial upgrading will also inject new impetus into the development of the industry. It is estimated that by 2030, the global ceramic tableware market sales will reach 306.2 billion yuan, with a stable annual compound growth rate. For China, this not only means greater market opportunities, but also heralds more intense competition challenges. Therefore, ceramic tableware companies need to continue to innovate, improve quality, and strengthen brand building to adapt to market changes and demands.